Sometimes business individuals make things more difficult than they need to be.Take online marketing for instance. Marketing is quite easy when you get right down to it: find the psychological value inherent in exactly what you sell and provide it in a remarkable manner that differentiates you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, understand that we suggest video as the best method to achieve your marketing objectives.Delivering a remarkable, distinguished message highlighting the emotional worth of your brand. Follow the patterns, and you know Video is spreading out across the Web like wildfire.The issue is much of it is bland, uninteresting, and pre-packaged.
Fantastic Video Begins with Words
The best location to start is at the beginning, and whatever starts with WORDS. We do not live in the Golden era of Articulation. The interaction period spawned by the Web and its social media trend has actually created a Tower of Babble. The eloquence, clarity and psychological impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or pertinent.
If you can't articulate your message in some meaningful way then you remain in trouble from the 'outset.' You may believe this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales various has actually led to a generation of entrepreneur and executives who can not produce or provide a finely crafted statement of who they are, what they do, and why clients need to care.
You're Looking at the Wrong Information
There are unlimited posts, stacks of statistical analysis, and countless essays and white papers on how service need to utilize the Web to its advantage. Most of company writing concentrates on high profile major corporations as the source of know-how and smart business strategy. The problem is most of these big businesses are badly run and creatively and intellectually bankrupt. Many are operating on past successes from a bygone age and consumer inertia. In the end, big business is about power and money, not knowledge and innovation. Are there exceptions, obviously, but the bottom-line here is that you need to look more thoroughly at exactly what actually works and why that is unless you have limitless stacks of loan offered to bury your competition and flood the airwaves with unlimited repetitive drivel that seeps into viewers' awareness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video strategy that integrates the power of sight and sound to deliver a significant, unforgettable message based on the power of words.
The technique has its origins with movement designers who took well-known film monologues and animated the words of the script to provide visual focus. It's an easy idea, however challenging to execute, when done well, it's a powerful approach for delivering a marketing message. It's a technique that will access both the verbal and visual memory centers of your audience's brains and create the brand name recognition that is the goal of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness due to the fact that the dynamically provided spoken and written words function as mnemonic devices enhancing each other. The visuals alone will not make up for any deficit in the script. Your words develop a language framework that specifies your brand; it develops the context within which you can communicate with your audience, and it allows you to take ownership of those words consequently limiting your competitors' ability to feed off your marketing efforts. Simply put, words have significance, words can move you, move you to action, and isn't that exactly what marketing is all about?